Balancing Act: Creating Social Media Excellence Through Process-Driven Creativity
Aiman Ahmed, National Geographiс
Sarah Gardner, National Geographic
Aiman Ahmed and Sarah Gardner are the Directors of social for National Geographic. They lead the Title Marketing and Brand social teams. Their combined expertise in social, marketing strategy, project management, creative development, and editorial publishing informs how they scale their accounts and grow their teams.
With a process-first approach to social, they are keen believers in focusing on the boring to create the exciting. They leverage discipline and structure to empower creativity. This session will teach you how to build a scalable social infrastructure that future-proofs your team, enabling resilience and nimble decision-making in an ever-evolving social landscape.