Indispensable Automated Journeys & Test Strategies for Maximizing eCommerce Revenue

Karen Talavera, Synchronicity Marketing

Today most email service providers (ESPs) offer marketing automation as standard, yet how many brands fully deploy the power of multi-email-message journeys and orchestrations – let alone test and optimize them over time? While studies have proven automated email programs can deliver as much as 80% of channel revenue vs. broadcast campaigns, putting them into practice and iterating for success remains a challenge. This session reveals the must-have email marketing automations that boost revenue while improving customer loyalty.