Valerie Morrow, Dairy Farmers of America
We can’t all market cheeseburgers, music festivals, professional sports franchises, or nationally recognized aluminum-free men’s deodorant. And that’s okay! Underneath every seemingly unsexy brand, there’s a story waiting to be told. When you learn how to tell yours in a way that says, “we’re confident, not cocky,” you lay the foundation to start a great social relationship. But how do you grow it to become a long-term follower rather than a single campaign fling?
This session will examine how the COVID-19 pandemic influenced how today’s social consumer interacts with brands; helps refine the grossly overused word “”authenticity;”” identifies four sustainable content pillars inherent to every brand, no matter the product or service; and identifies tactics to mine for those within your organization.