Jennifer Radke, National Institute for Social Media
As a marketing professional, you understand the importance of monitoring your competition as well as the activity of your own social channels. But once you uncover patterns and gather ideas, are you confident in what your next steps should be? And do you know how to get your key stakeholders on board? In this session, we’ll take a structured approach that will help you put what you learn from your social media audits into data-driven reports and ultimately, into action that will lead to the marketing results you’re looking for.