Are We There Yet?

David Shing, Shingy

The harsh realities of “”the connected human”” are upon us, a year on, and it’s as if the digital world played a swift game of musical chairs. Did Web 3, NFTs, Blockchain, and the Metaverse get shy, or did AI just steal their spotlight?

In a world where 6 billion smartphones dominate our gaze, can we pivot towards a reality where intention becomes the new measurement? Navigating the melting pot of augmented, virtual, and all-too-real realities, how can brands connect genuinely? Let’s explore tech not just as eye candy, but as stuff we can feel, wear, and maybe even serenade. As tech speeds on, are we riding the wave or just trying not to wipe out? And where does marketing fit in this turbulence? Let’s dive in and find out.