In this interview, Russ McCumber, co-founder and managing director of Impress!ve Digital, shares his extensive experience in marketing and his journey with Impressive Digital, both in Australia and the US. He tells us about the importance of data-driven marketing, the significance of creativity, and strategies for optimizing ad spend, particularly in challenging economic times.

Russ’s session at Digital Summit Dallas in 2023 titled “How to Squeeze More Results from your Paid Ads Budgets” was one of the event’s top rated talks. Participating as a sponsor and speaker allowed him to provide real-world lessons for agencies and marketers to do more with less and connect him to other agencies and businesses for collaboration opportunities and to gain new clients.

“Digital Summit’s regional events allow you to connect with local agencies and marketers, expanding your network within your area.”

Russ highlighted the value of networking and learning opportunities you can have at Digital Summit and how he as a speaker & sponsor was able to connect and engage with other agencies, sponsors, and attendees for knowledge sharing and new business opportunities.

“The positive experience and strong connections made at Digital Summit events can lead to long-term partnerships and friendships.”

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Learn more about Impress!ve Digital

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