AI, SEO, and Video: A New YouTube Playbook for Marketing Leaders
Michael Hoffman, Gather Voices
Search is changing — fast. With AI engines like Google’s AI Overviews, ChatGPT, and Perplexity now delivering answers directly, traditional SEO is losing its impact. The sources AI trusts most are not your website, but platforms like Wikipedia, Reddit, and YouTube.
For marketers, this shift is both a challenge and an opportunity. YouTube has become one of the most frequently cited sources in AI-generated search results — and it’s the one platform your organization can directly control.
In this session, we’ll explore how AI is reshaping search, why video has become central to visibility, and how every organization can re-think YouTube as a strategic priority. You’ll leave with a quick start guide to launch or revamp your YouTube channel and ensure your expertise shows up in AI search results.