From Prompt to Performance: Create AI-Powered Content that Outperforms Human Content
Troy O’Bryan, Blackbaud
Learn how to harness the full potential of generative AI to create marketing content that captivates audiences and surpasses the performance of traditional, human-created content.
In this session, Troy will guide you through a practical framework for training AI tools, crafting effective prompts, and implementing metrics to showcase the superiority of AI-powered content. Walk away with actionable strategies to prove AI’s value and elevate your marketing efforts.