Marketing Attribution is Dead: AI-Powered Analytics is Here and This is How to Leverage It
Matt Hertig, ChannelMix
Join Matt Hertig, CEO of ChannelMix, as he explores the shift from traditional marketing attribution to AI-powered analytics and its profound implications for marketers. Discover how AI-powered Marketing Impact Modeling (MIM) is revolutionizing our understanding of the impact marketing is delivering to organizations by aligning marketing and sales goals; proactively identifying marketing waste; and driving greater marketing ROI.