AI: Is it Helping or Hurting Paid Media?
Rachel Macadam, Axle Eight
AI and machine learning have been the talk of the town for years in digital marketing, but is it really making our campaigns better? In this session, we will go over the pros and cons of AI in the digital marketing space – from Google’s increased focus on Performance Max, to ChatGPT and Dall-e – and how AI has impacted paid media over the last several years. We’ll discuss which tools are worth your attention, which platforms are improving, and how to reach your audience in the best way with a look at some real client examples.