AI-Driven Strategies for Engaging the “Predictably Unpredictable” Consumer
Michael Burke, Google
Today’s consumers are more empowered, distracted, and unpredictable than ever. They bounce between platforms, toggle between text, voice, and visual search, and engage with content in ways today’s marketing leaders struggle to anticipate. Yet in that unpredictability, clear patterns are emerging — ones that AI can help decode and scale.
In this session, Michael Burke will share how brands can harness AI-driven insights to not only keep pace with shifting consumer behavior, but also to anticipate and lead it. From rethinking search and discovery to reinventing creative workflows, you’ll learn how to build strategies that are both data-smart and human-first.