AI-Driven Retail Transformation: How AI-Enabled Clienteling is Rewriting Customer Behavior
Ram Janakiraman, NC State Poole College
Today’s retailers are increasingly using artificial intelligence (AI) to provide better customer experiences.
During this session, we’ll go through the results of a study targeted at understanding whether the use of AI in a multichannel retailing setting can help sales associates deliver a better in-store experience to customers. The study’s research methodology illustrates how advanced analytics can be applied to large-scale customer data to pinpoint how AI-powered retailing influences various facets of consumer behavior.
You’ll leave with a clearer grasp of how AI-driven retail trends are shifting buying behavior—and strategic ideas for how to translate those shifts into your marketing roadmap.