AI Doesn’t Care About Your Brand: Building Brands That Algorithms Can Understand and Audiences Can Trust
John Triplett, IDX
Everyone is talking about “optimizing for AI search.” Few are willing to admit the real issue.
ChatGPT, Gemini, and Perplexity don’t reward brand loyalty; they reward clarity, structure, and trust signals that most companies don’t even realize they’re missing.
This session cuts through the hype and shows you what’s actually driving visibility in the algorithm era. You’ll learn why traditional SEO thinking breaks down inside LLMs, how intent now dictates discovery, and the specific proof signals that determine whether your brand gets recommended or ignored.