AI as a Tool, You as the Leader: Mastering the Future of Marketing
Pamela Muldoon, Operation Content
In this session, you will explore the critical leadership skills that AI cannot replicate and why they are essential for marketing success. While AI enhances efficiency and automates tasks, it lacks the ability to build relationships, navigate organizational dynamics, and make strategic, ethical decisions.
Learn how to leverage AI as a tool while strengthening the human-first skills that drive creativity, innovation, and business growth. Through real-world examples and actionable strategies, you’ll walk away with a roadmap for balancing AI’s capabilities with your irreplaceable leadership expertise.