Melanie McKee, 2060 Digital
As the digital space explodes with options for experienced marketers (just take a glance at the agenda for this Summit!), the list of potential partners can become crowded. The information available is endless – from email marketing, to social media, AI and more – but how do you decipher what is essential and what is just noise? What should you invest in… and what are you best off keeping in-house? Do you even need a marketing agency? As an experienced marketer having worked on all different sides of three agencies, I will share the important questions, strategies and secrets to understanding what you need (and don’t need) to guide your organization to success.