Better Understand Your Advertising Data: Asking Yourself The Right Questions
Trevor Jones, Envy Brand Studio
In this session, you’ll walk away with a different perspective on how to think about your marketing activities.
I’ll guide you through key questions to ask yourself to uncover the true variables dictating the performance of your advertising; foster enhanced transparency with your internal team and external partners; and discuss the importance of setting up source based internal performance to better make your marketing success predictable.
Learn to meticulously analyze your ad spend, optimize your budget for the highest ROI, and sharpen your lead generation strategies across all platforms, including non-digital mediums. By applying these proven tactics, you’ll ensure every dollar contributes to a lower cost per lead, increased conversions, and a stronger brand presence.
Walk away with the confidence to make data-driven decisions that align your marketing efforts with your business’s financial goals.