Advanced SEO: How To Take Your Page Optimizations To The Next Level
Chris Long, Go Fish Digital
Take your on-page optimizations to the next level using advanced tactics for one of the most common SEO tasks. This presentation goes beyond simply adding keywords. Chris will show you how to utilize tools such as IBM’s Natural Language Understanding to find semantic entities of competitor pages; how Google’s EAT guidelines apply to content; and what actionable steps you can take to improve content, perform on-page content experiments, and measure the impact of those tests.