Chris Sietsema, Teach to Fish Digital
If we cannot measure it accurately, we cannot improve it adequately. Measurement is a critical element for any successful and long-sustaining organization. With an endless supply of data from an abundant variety of sources, the analyst’s challenge is no longer how to gather data, but how best to tame it. When properly planned and executed, a strategic analytics process can help us arrive at smarter business decisions with velocity. If you are seeking ways to use measurement to improve your association or non-profit organization, join this day long workshop to learn advanced digital analytics strategies and tactics. You’ll receive an online interactive workbook to use during the workshop which will allow you to walk through exercises and customize the information and insights you learn to your company or brand. It has been designed to take it back to the office and begin implementing immediately.