Adapting to the New Creator Economy: Building Impactful Influencer Partnerships in a “Post Platform” World
Danielle Wiley, Sway Group
Social platforms are more unstable than ever, pushing influencers to prioritize owned platforms (e.g., newsletters) over social platforms controlled by third parties (e.g., TikTok and Meta). They are also being advised to diversify their presence across multiple owned platforms. So, what does this shift mean for brands looking to collaborate with creators effectively
This session will introduce ways to explore a creator-first approach to partnerships; find the right partners for your brand; and approach campaigns with a social platform-agnostic approach.