Curtis Swanson, Optimizely
Digitally native brands are establishing physical locations. Traditional brick-and-mortar retailers are going digital. Marketplaces, wholesalers, and other product-selling establishments are flooding digital channels. So, it’s no surprise that these changes, among others like new technologies and evolving customer behaviors, have many brands wrestling with how to navigate and stay ahead in the ever-shifting ecommerce landscape. This session will explain tactics you can implement to adapt your online shopping experience and stay competitive in an age where change is always the norm.