Actionable Affinity, Unplugged: Turning Customers, Communities & Employees into Loyal Fans
Lauren Teague, FANWAGN
In this unplugged session (no slides, no screens, no sleight of hand), you’ll strip marketing back to what’s real: the human signals that turn casual customers, communities, and employees into true fans. Presenter Lauren Teague shares her Brand to Fan™ framework to shift how we think about decision journeys and influence. Learn how to convert noisy touchpoints into “Actionable Affinity”— practical ways to design experiences, rituals, and stories that deepen loyalty and advocacy across your entire ecosystem.