Drive Higher Quality Pipeline with Account-Based Marketing
Katie Lopes, RollWorks
As marketers, we have often run into the scenario of reaching our target audience with messaging that is just a little too little, a little too late. So, what will it take to change that? Account-Based Marketing takes on a different approach to reaching our audiences with the right messaging and, crucially, at the right time. Join Katie Lopes, Senior Revenue Consultant at RollWorks, in a session around the impact of ABM and how to incorporate it into your marketing strategy.