Dawn Farrell, IBM
Account Based Marketing (ABM) is here to stay and for good reason. It’s been well documented that 97% of B2B marketers achieved higher ROI with ABM than any other marketing initiative. That’s a powerful statistic that any marketer can get behind. So how does one build and execute a successful ABM strategy? Join this session to review 6 proven steps that deliver on creating epic account-led experiences via a targeted, personalized and fully integrated approach.