The ABCCs of Marketing: Reimagine the Basics for Your Best Marketing Plans Yet

Jenny Haggard, Spotify

Often in business and in life, we do the same things over and over, expecting different results. The best innovators examined what already existed, questioned the status quo, and set out to change it. As marketers, we should be approaching our planning the same way. As 2024 planning begins, join Jenny Haggard from Spotify as she shares how she approaches planning, marketing, and creativity with a lens on curiosity and innovation.