Marcus Collins, University of Michigan – Stephen M. Ross School of Business

Marketing begins and ends with the consumer, and a nuanced understanding of the consumer is essential for the development of successful marketing strategies and tactical executions.

In recent years, however, consumer behavior has changed dramatically thanks to new technologies and social forces. These dynamics have required marketing leaders to consider a new perspective on customer centricity in an effort to catalyze the kind of engagement that drives people to move. 

Session Recording and Slide Deck