A Social Media Ecosystem that Drives Real Brand Impact: Implementing the Strategic Playbook that Built the Audiences of Showtime, Paramount, and All the Smoke
Caitlin Petillo, All the Smoke Productions
You don’t need to go viral — you need to be valuable.
In this session, Caitlin Petillo shares the strategic playbook she’s used to lead digital transformation across Showtime, Paramount, and All the Smoke, where she built a 15M+ audience and delivered 200M+ monthly views. Learn how to move beyond trends and build a social ecosystem that scales with intention, delivers creative excellence, and earns long-term audience loyalty.