Digital Summit Webinars

[subtitle title=”Get In Touch”][evnt_contact_form id=”2225″][vc_empty_space height=”20″]

[subtitle title=”Why Digital Summit?”]Digital Summit has been hosting regional marketing conferences across a growing # of cities since 2007. In 2018 we will be in 18 markets. Bringing vetted, quality content to to digital marketers is all we do!

Online, we have been running webinars for the last 3 years and have expertise in the key aspects of hosting & production, moderating and, of course, lead generation.

We offer lead-guarantee based pricing – inquire for details/options.

[subtitle title=”Get In Touch”][evnt_contact_form id=”2225″][vc_empty_space height=”20″]

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[subtitle title=”Get In Touch”][evnt_contact_form id=”2225″][vc_empty_space height=”20″]

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[subtitle title=”Get In Touch”][evnt_contact_form id=”2225″][vc_empty_space height=”20″]

Pre-record or go live? Both can work, and the obvious advantage of pre-recording is you can ensure that you ‘get it right’ on production and avoid gaffes on live air. However, it can be trickier to pull off a smooth transition from pre-recorded presentation to live Q&A, and sometimes the pre-recorded sessions ‘feel’ pre-recorded and lose some impact. But if the presenter is available to the attendees for live Q&A and is more comfortable pre-recording that can work well. Too, there seems to be value in marketing it as a “live event not to be missed” so we still see more webinars running live.
Post-event marketing. One must have a clear lead nurture plan in place prior to creating and presentation any marketing event that will result in a list. Many vendors still treat all leads as equal and dump them into a CRM for BDRs to call and qualify opportunities. More advanced marketers will score leads upfront based on established criteria & personas (e.g. company size, title, response to a custom question about their business etc) and only move leads to sales reps that reach a certain threshold/score while putting all other leads into automated campaign flow to keep them warm over time until they indicate a readiness to learn more about your product etc.

[subtitle title=”Partner or Do-Your-Own?”]If you are brand new to this tactic, it can be daunting to evaluate webinar platforms – there are quite a few and so often it can make sense to partner with more experienced companies first. There are a couple of ways to find viable partners… 1) identify one or two symbiotic vendors and do a webinar together, with each party promising to market the event to your respective lists and splitting the presentation/content… or 2) find a reputable ‘independent’ industry leader like Digital Summit who has experience with webinars and can bring your company to a much wider audience. #1 may seem like a good option as it may involve no direct dollar-cost and you can still drive decent #’s of new leads, but there is always remains the perception from attendees that this is a ‘vendor presentation’ even one or both of you has spent considerable resources building out a content-marketing forward approach.

[subtitle title=”Get In Touch”][evnt_contact_form id=”2225″][vc_empty_space height=”20″]

Pre-record or go live? Both can work, and the obvious advantage of pre-recording is you can ensure that you ‘get it right’ on production and avoid gaffes on live air. However, it can be trickier to pull off a smooth transition from pre-recorded presentation to live Q&A, and sometimes the pre-recorded sessions ‘feel’ pre-recorded and lose some impact. But if the presenter is available to the attendees for live Q&A and is more comfortable pre-recording that can work well. Too, there seems to be value in marketing it as a “live event not to be missed” so we still see more webinars running live.
Post-event marketing. One must have a clear lead nurture plan in place prior to creating and presentation any marketing event that will result in a list. Many vendors still treat all leads as equal and dump them into a CRM for BDRs to call and qualify opportunities. More advanced marketers will score leads upfront based on established criteria & personas (e.g. company size, title, response to a custom question about their business etc) and only move leads to sales reps that reach a certain threshold/score while putting all other leads into automated campaign flow to keep them warm over time until they indicate a readiness to learn more about your product etc.

[subtitle title=”Get In Touch”][evnt_contact_form id=”2225″][vc_empty_space height=”20″]

Have 3 or 4 seed questions queued up in advance; as experts, you know your topic’s FAQ. Oh, and resist the urge to seed a question like “What makes your platform better than Competitor X?” Don’t pitch here if you are seeking topic-enlightenment vs. product-demo. For audience questions that are very narrow or logistical in nature, have the moderator or his assistant reply directly to the attendee, perhaps a more detailed response can be made as a follow up post-event.

Pre-record or go live? Both can work, and the obvious advantage of pre-recording is you can ensure that you ‘get it right’ on production and avoid gaffes on live air. However, it can be trickier to pull off a smooth transition from pre-recorded presentation to live Q&A, and sometimes the pre-recorded sessions ‘feel’ pre-recorded and lose some impact. But if the presenter is available to the attendees for live Q&A and is more comfortable pre-recording that can work well. Too, there seems to be value in marketing it as a “live event not to be missed” so we still see more webinars running live.
Post-event marketing. One must have a clear lead nurture plan in place prior to creating and presentation any marketing event that will result in a list. Many vendors still treat all leads as equal and dump them into a CRM for BDRs to call and qualify opportunities. More advanced marketers will score leads upfront based on established criteria & personas (e.g. company size, title, response to a custom question about their business etc) and only move leads to sales reps that reach a certain threshold/score while putting all other leads into automated campaign flow to keep them warm over time until they indicate a readiness to learn more about your product etc.

[subtitle title=”Get In Touch”][evnt_contact_form id=”2225″][vc_empty_space height=”20″]

Pre-record or go live? Both can work, and the obvious advantage of pre-recording is you can ensure that you ‘get it right’ on production and avoid gaffes on live air. However, it can be trickier to pull off a smooth transition from pre-recorded presentation to live Q&A, and sometimes the pre-recorded sessions ‘feel’ pre-recorded and lose some impact. But if the presenter is available to the attendees for live Q&A and is more comfortable pre-recording that can work well. Too, there seems to be value in marketing it as a “live event not to be missed” so we still see more webinars running live.
Post-event marketing. One must have a clear lead nurture plan in place prior to creating and presentation any marketing event that will result in a list. Many vendors still treat all leads as equal and dump them into a CRM for BDRs to call and qualify opportunities. More advanced marketers will score leads upfront based on established criteria & personas (e.g. company size, title, response to a custom question about their business etc) and only move leads to sales reps that reach a certain threshold/score while putting all other leads into automated campaign flow to keep them warm over time until they indicate a readiness to learn more about your product etc.

[subtitle title=”Get In Touch”][evnt_contact_form id=”2225″][vc_empty_space height=”20″]

Pro-tip:

Pre-record or go live? Both can work, and the obvious advantage of pre-recording is you can ensure that you ‘get it right’ on production and avoid gaffes on live air. However, it can be trickier to pull off a smooth transition from pre-recorded presentation to live Q&A, and sometimes the pre-recorded sessions ‘feel’ pre-recorded and lose some impact. But if the presenter is available to the attendees for live Q&A and is more comfortable pre-recording that can work well. Too, there seems to be value in marketing it as a “live event not to be missed” so we still see more webinars running live.
Post-event marketing. One must have a clear lead nurture plan in place prior to creating and presentation any marketing event that will result in a list. Many vendors still treat all leads as equal and dump them into a CRM for BDRs to call and qualify opportunities. More advanced marketers will score leads upfront based on established criteria & personas (e.g. company size, title, response to a custom question about their business etc) and only move leads to sales reps that reach a certain threshold/score while putting all other leads into automated campaign flow to keep them warm over time until they indicate a readiness to learn more about your product etc.

[subtitle title=”Get In Touch”][evnt_contact_form id=”2225″][vc_empty_space height=”20″]

Pro-tip:

Pre-record or go live? Both can work, and the obvious advantage of pre-recording is you can ensure that you ‘get it right’ on production and avoid gaffes on live air. However, it can be trickier to pull off a smooth transition from pre-recorded presentation to live Q&A, and sometimes the pre-recorded sessions ‘feel’ pre-recorded and lose some impact. But if the presenter is available to the attendees for live Q&A and is more comfortable pre-recording that can work well. Too, there seems to be value in marketing it as a “live event not to be missed” so we still see more webinars running live.
Post-event marketing. One must have a clear lead nurture plan in place prior to creating and presentation any marketing event that will result in a list. Many vendors still treat all leads as equal and dump them into a CRM for BDRs to call and qualify opportunities. More advanced marketers will score leads upfront based on established criteria & personas (e.g. company size, title, response to a custom question about their business etc) and only move leads to sales reps that reach a certain threshold/score while putting all other leads into automated campaign flow to keep them warm over time until they indicate a readiness to learn more about your product etc.

[subtitle title=”Get In Touch”][evnt_contact_form id=”2225″][vc_empty_space height=”20″]

Engagement. Use the many available tools to keep the audience engaged; at the very least incorporate surveys and polls during your presentation. Also, try video which can greatly bump up how long attendees stay on.
Q&A. This is an under-rated yet very important aspect. Some presenters go long and eat into this time allocated for questions, which can be a net negative because often a good question from the attendee can bring out more value for the audience plus improve your thought leadership impact because now you are ‘off script’ and able to really show your expertise. Use a skilled moderator and even a second person behind the scenes to queue up relevant questions – you don’t want your presenter/s to have to read/react to inbound questions while they are speaking. Only feel compelled to ask the questions that are relevant to a broader audience.

Pro-tip:

Pre-record or go live? Both can work, and the obvious advantage of pre-recording is you can ensure that you ‘get it right’ on production and avoid gaffes on live air. However, it can be trickier to pull off a smooth transition from pre-recorded presentation to live Q&A, and sometimes the pre-recorded sessions ‘feel’ pre-recorded and lose some impact. But if the presenter is available to the attendees for live Q&A and is more comfortable pre-recording that can work well. Too, there seems to be value in marketing it as a “live event not to be missed” so we still see more webinars running live.
Post-event marketing. One must have a clear lead nurture plan in place prior to creating and presentation any marketing event that will result in a list. Many vendors still treat all leads as equal and dump them into a CRM for BDRs to call and qualify opportunities. More advanced marketers will score leads upfront based on established criteria & personas (e.g. company size, title, response to a custom question about their business etc) and only move leads to sales reps that reach a certain threshold/score while putting all other leads into automated campaign flow to keep them warm over time until they indicate a readiness to learn more about your product etc.

[subtitle title=”Get In Touch”][evnt_contact_form id=”2225″][vc_empty_space height=”20″]

Engagement. Use the many available tools to keep the audience engaged; at the very least incorporate surveys and polls during your presentation. Also, try video which can greatly bump up how long attendees stay on.
Q&A. This is an under-rated yet very important aspect. Some presenters go long and eat into this time allocated for questions, which can be a net negative because often a good question from the attendee can bring out more value for the audience plus improve your thought leadership impact because now you are ‘off script’ and able to really show your expertise. Use a skilled moderator and even a second person behind the scenes to queue up relevant questions – you don’t want your presenter/s to have to read/react to inbound questions while they are speaking. Only feel compelled to ask the questions that are relevant to a broader audience.

Pro-tip:

Pre-record or go live? Both can work, and the obvious advantage of pre-recording is you can ensure that you ‘get it right’ on production and avoid gaffes on live air. However, it can be trickier to pull off a smooth transition from pre-recorded presentation to live Q&A, and sometimes the pre-recorded sessions ‘feel’ pre-recorded and lose some impact. But if the presenter is available to the attendees for live Q&A and is more comfortable pre-recording that can work well. Too, there seems to be value in marketing it as a “live event not to be missed” so we still see more webinars running live.
Post-event marketing. One must have a clear lead nurture plan in place prior to creating and presentation any marketing event that will result in a list. Many vendors still treat all leads as equal and dump them into a CRM for BDRs to call and qualify opportunities. More advanced marketers will score leads upfront based on established criteria & personas (e.g. company size, title, response to a custom question about their business etc) and only move leads to sales reps that reach a certain threshold/score while putting all other leads into automated campaign flow to keep them warm over time until they indicate a readiness to learn more about your product etc.

[subtitle title=”Get In Touch”][evnt_contact_form id=”2225″][vc_empty_space height=”20″]

Engagement. Use the many available tools to keep the audience engaged; at the very least incorporate surveys and polls during your presentation. Also, try video which can greatly bump up how long attendees stay on.
Q&A. This is an under-rated yet very important aspect. Some presenters go long and eat into this time allocated for questions, which can be a net negative because often a good question from the attendee can bring out more value for the audience plus improve your thought leadership impact because now you are ‘off script’ and able to really show your expertise. Use a skilled moderator and even a second person behind the scenes to queue up relevant questions – you don’t want your presenter/s to have to read/react to inbound questions while they are speaking. Only feel compelled to ask the questions that are relevant to a broader audience.

Pro-tip:

Pre-record or go live? Both can work, and the obvious advantage of pre-recording is you can ensure that you ‘get it right’ on production and avoid gaffes on live air. However, it can be trickier to pull off a smooth transition from pre-recorded presentation to live Q&A, and sometimes the pre-recorded sessions ‘feel’ pre-recorded and lose some impact. But if the presenter is available to the attendees for live Q&A and is more comfortable pre-recording that can work well. Too, there seems to be value in marketing it as a “live event not to be missed” so we still see more webinars running live.
Post-event marketing. One must have a clear lead nurture plan in place prior to creating and presentation any marketing event that will result in a list. Many vendors still treat all leads as equal and dump them into a CRM for BDRs to call and qualify opportunities. More advanced marketers will score leads upfront based on established criteria & personas (e.g. company size, title, response to a custom question about their business etc) and only move leads to sales reps that reach a certain threshold/score while putting all other leads into automated campaign flow to keep them warm over time until they indicate a readiness to learn more about your product etc.

[subtitle title=”Get In Touch”][evnt_contact_form id=”2225″][vc_empty_space height=”20″]

Engagement. Use the many available tools to keep the audience engaged; at the very least incorporate surveys and polls during your presentation. Also, try video which can greatly bump up how long attendees stay on.
Q&A. This is an under-rated yet very important aspect. Some presenters go long and eat into this time allocated for questions, which can be a net negative because often a good question from the attendee can bring out more value for the audience plus improve your thought leadership impact because now you are ‘off script’ and able to really show your expertise. Use a skilled moderator and even a second person behind the scenes to queue up relevant questions – you don’t want your presenter/s to have to read/react to inbound questions while they are speaking. Only feel compelled to ask the questions that are relevant to a broader audience.

Pro-tip:

Pre-record or go live? Both can work, and the obvious advantage of pre-recording is you can ensure that you ‘get it right’ on production and avoid gaffes on live air. However, it can be trickier to pull off a smooth transition from pre-recorded presentation to live Q&A, and sometimes the pre-recorded sessions ‘feel’ pre-recorded and lose some impact. But if the presenter is available to the attendees for live Q&A and is more comfortable pre-recording that can work well. Too, there seems to be value in marketing it as a “live event not to be missed” so we still see more webinars running live.
Post-event marketing. One must have a clear lead nurture plan in place prior to creating and presentation any marketing event that will result in a list. Many vendors still treat all leads as equal and dump them into a CRM for BDRs to call and qualify opportunities. More advanced marketers will score leads upfront based on established criteria & personas (e.g. company size, title, response to a custom question about their business etc) and only move leads to sales reps that reach a certain threshold/score while putting all other leads into automated campaign flow to keep them warm over time until they indicate a readiness to learn more about your product etc.

[subtitle title=”Get In Touch”][evnt_contact_form id=”2225″][vc_empty_space height=”20″]

Timing. As you might suspect, most data suggests that Tues, Wed and Thurs are the most popular times in terms of user registration & attendee rates.
Length. There is no one best answer, many still run a full 60 minutes while increasingly you’ll see webinars as short as 15-20 minutes. If you can communicate your key points in 30 minutes then go with that as this much more preferable to run a 30 minute webinar when you realistically have a solid 30 minutes of good content vs. needing to add 15+ minutes of ‘filler’ into that good content to stretch it to a longer period just because “that’s the length we always have.’ Communicating value concisely is always more challenging to prepare than packing a deck with endless slides.

Engagement. Use the many available tools to keep the audience engaged; at the very least incorporate surveys and polls during your presentation. Also, try video which can greatly bump up how long attendees stay on.
Q&A. This is an under-rated yet very important aspect. Some presenters go long and eat into this time allocated for questions, which can be a net negative because often a good question from the attendee can bring out more value for the audience plus improve your thought leadership impact because now you are ‘off script’ and able to really show your expertise. Use a skilled moderator and even a second person behind the scenes to queue up relevant questions – you don’t want your presenter/s to have to read/react to inbound questions while they are speaking. Only feel compelled to ask the questions that are relevant to a broader audience.

Pro-tip:

Pre-record or go live? Both can work, and the obvious advantage of pre-recording is you can ensure that you ‘get it right’ on production and avoid gaffes on live air. However, it can be trickier to pull off a smooth transition from pre-recorded presentation to live Q&A, and sometimes the pre-recorded sessions ‘feel’ pre-recorded and lose some impact. But if the presenter is available to the attendees for live Q&A and is more comfortable pre-recording that can work well. Too, there seems to be value in marketing it as a “live event not to be missed” so we still see more webinars running live.
Post-event marketing. One must have a clear lead nurture plan in place prior to creating and presentation any marketing event that will result in a list. Many vendors still treat all leads as equal and dump them into a CRM for BDRs to call and qualify opportunities. More advanced marketers will score leads upfront based on established criteria & personas (e.g. company size, title, response to a custom question about their business etc) and only move leads to sales reps that reach a certain threshold/score while putting all other leads into automated campaign flow to keep them warm over time until they indicate a readiness to learn more about your product etc.

[subtitle title=”Get In Touch”][evnt_contact_form id=”2225″][vc_empty_space height=”20″]

Timing. As you might suspect, most data suggests that Tues, Wed and Thurs are the most popular times in terms of user registration & attendee rates.
Length. There is no one best answer, many still run a full 60 minutes while increasingly you’ll see webinars as short as 15-20 minutes. If you can communicate your key points in 30 minutes then go with that as this much more preferable to run a 30 minute webinar when you realistically have a solid 30 minutes of good content vs. needing to add 15+ minutes of ‘filler’ into that good content to stretch it to a longer period just because “that’s the length we always have.’ Communicating value concisely is always more challenging to prepare than packing a deck with endless slides.

Engagement. Use the many available tools to keep the audience engaged; at the very least incorporate surveys and polls during your presentation. Also, try video which can greatly bump up how long attendees stay on.
Q&A. This is an under-rated yet very important aspect. Some presenters go long and eat into this time allocated for questions, which can be a net negative because often a good question from the attendee can bring out more value for the audience plus improve your thought leadership impact because now you are ‘off script’ and able to really show your expertise. Use a skilled moderator and even a second person behind the scenes to queue up relevant questions – you don’t want your presenter/s to have to read/react to inbound questions while they are speaking. Only feel compelled to ask the questions that are relevant to a broader audience.

Pro-tip:

Pre-record or go live? Both can work, and the obvious advantage of pre-recording is you can ensure that you ‘get it right’ on production and avoid gaffes on live air. However, it can be trickier to pull off a smooth transition from pre-recorded presentation to live Q&A, and sometimes the pre-recorded sessions ‘feel’ pre-recorded and lose some impact. But if the presenter is available to the attendees for live Q&A and is more comfortable pre-recording that can work well. Too, there seems to be value in marketing it as a “live event not to be missed” so we still see more webinars running live.
Post-event marketing. One must have a clear lead nurture plan in place prior to creating and presentation any marketing event that will result in a list. Many vendors still treat all leads as equal and dump them into a CRM for BDRs to call and qualify opportunities. More advanced marketers will score leads upfront based on established criteria & personas (e.g. company size, title, response to a custom question about their business etc) and only move leads to sales reps that reach a certain threshold/score while putting all other leads into automated campaign flow to keep them warm over time until they indicate a readiness to learn more about your product etc.

[subtitle title=”Get In Touch”][evnt_contact_form id=”2225″][vc_empty_space height=”20″]

[subtitle title=”Why Webinars”]Webinars are a proven go-to tactic for companies of all sizes to build out their corporate thought leadership while generating qualified sales leads. They are easy to register and attend and available for on-demand viewing in the future, extending the cycle of the campaign.

At Digital Summit, we believe Webinars play a very important role in the marketing and demand-generation strategy.[subtitle title=”Webinar Topic and Positioning “]The most important piece of connecting to the audience you want is ensuring the topic is relevant and positioned correctly. Getting too cute with your title can be a major mistake. Be clear about what an attendee can take away and for whom the content is intended. [subtitle title=”Webinar Best Practices”]

Rehearse. Everyone is busy and it can be extra challenging to corral the deck from your subject matter expert who will be presenting, as well as lining up time with her to go through it. But in addition to ensuring smooth information flow, it’s also critical that everyone knows what equipment they’ll be using (hard line connection is much preferred) and who will handle introductions, Q&A etc.
Pitch or Educate? There is a place for online presentations that are entirely product-focused. It’s really all about setting audience expectations clearly, so if the webinar is touted as being educational / non-promotional, you risk damage to your brand (and your sales) by slipping into informerical-mode. In an educational/non-sales presentation you can definitely mention your product/tools but do so very lightly and briefly. Always put yourself in the attendees shoes – you know how much you dislike being pitched when you thought you signed up for topic-learning.

Timing. As you might suspect, most data suggests that Tues, Wed and Thurs are the most popular times in terms of user registration & attendee rates.
Length. There is no one best answer, many still run a full 60 minutes while increasingly you’ll see webinars as short as 15-20 minutes. If you can communicate your key points in 30 minutes then go with that as this much more preferable to run a 30 minute webinar when you realistically have a solid 30 minutes of good content vs. needing to add 15+ minutes of ‘filler’ into that good content to stretch it to a longer period just because “that’s the length we always have.’ Communicating value concisely is always more challenging to prepare than packing a deck with endless slides.

Engagement. Use the many available tools to keep the audience engaged; at the very least incorporate surveys and polls during your presentation. Also, try video which can greatly bump up how long attendees stay on.
Q&A. This is an under-rated yet very important aspect. Some presenters go long and eat into this time allocated for questions, which can be a net negative because often a good question from the attendee can bring out more value for the audience plus improve your thought leadership impact because now you are ‘off script’ and able to really show your expertise. Use a skilled moderator and even a second person behind the scenes to queue up relevant questions – you don’t want your presenter/s to have to read/react to inbound questions while they are speaking. Only feel compelled to ask the questions that are relevant to a broader audience.

Pro-tip:

Pre-record or go live? Both can work, and the obvious advantage of pre-recording is you can ensure that you ‘get it right’ on production and avoid gaffes on live air. However, it can be trickier to pull off a smooth transition from pre-recorded presentation to live Q&A, and sometimes the pre-recorded sessions ‘feel’ pre-recorded and lose some impact. But if the presenter is available to the attendees for live Q&A and is more comfortable pre-recording that can work well. Too, there seems to be value in marketing it as a “live event not to be missed” so we still see more webinars running live.
Post-event marketing. One must have a clear lead nurture plan in place prior to creating and presentation any marketing event that will result in a list. Many vendors still treat all leads as equal and dump them into a CRM for BDRs to call and qualify opportunities. More advanced marketers will score leads upfront based on established criteria & personas (e.g. company size, title, response to a custom question about their business etc) and only move leads to sales reps that reach a certain threshold/score while putting all other leads into automated campaign flow to keep them warm over time until they indicate a readiness to learn more about your product etc.

[subtitle title=”Get In Touch”][evnt_contact_form id=”2225″][vc_empty_space height=”20″]

Rehearse. Everyone is busy and it can be extra challenging to corral the deck from your subject matter expert who will be presenting, as well as lining up time with her to go through it. But in addition to ensuring smooth information flow, it’s also critical that everyone knows what equipment they’ll be using (hard line connection is much preferred) and who will handle introductions, Q&A etc.
Pitch or Educate? There is a place for online presentations that are entirely product-focused. It’s really all about setting audience expectations clearly, so if the webinar is touted as being educational / non-promotional, you risk damage to your brand (and your sales) by slipping into informerical-mode. In an educational/non-sales presentation you can definitely mention your product/tools but do so very lightly and briefly. Always put yourself in the attendees shoes – you know how much you dislike being pitched when you thought you signed up for topic-learning.

Timing. As you might suspect, most data suggests that Tues, Wed and Thurs are the most popular times in terms of user registration & attendee rates.
Length. There is no one best answer, many still run a full 60 minutes while increasingly you’ll see webinars as short as 15-20 minutes. If you can communicate your key points in 30 minutes then go with that as this much more preferable to run a 30 minute webinar when you realistically have a solid 30 minutes of good content vs. needing to add 15+ minutes of ‘filler’ into that good content to stretch it to a longer period just because “that’s the length we always have.’ Communicating value concisely is always more challenging to prepare than packing a deck with endless slides.

Engagement. Use the many available tools to keep the audience engaged; at the very least incorporate surveys and polls during your presentation. Also, try video which can greatly bump up how long attendees stay on.
Q&A. This is an under-rated yet very important aspect. Some presenters go long and eat into this time allocated for questions, which can be a net negative because often a good question from the attendee can bring out more value for the audience plus improve your thought leadership impact because now you are ‘off script’ and able to really show your expertise. Use a skilled moderator and even a second person behind the scenes to queue up relevant questions – you don’t want your presenter/s to have to read/react to inbound questions while they are speaking. Only feel compelled to ask the questions that are relevant to a broader audience.

Pro-tip:

Pre-record or go live? Both can work, and the obvious advantage of pre-recording is you can ensure that you ‘get it right’ on production and avoid gaffes on live air. However, it can be trickier to pull off a smooth transition from pre-recorded presentation to live Q&A, and sometimes the pre-recorded sessions ‘feel’ pre-recorded and lose some impact. But if the presenter is available to the attendees for live Q&A and is more comfortable pre-recording that can work well. Too, there seems to be value in marketing it as a “live event not to be missed” so we still see more webinars running live.
Post-event marketing. One must have a clear lead nurture plan in place prior to creating and presentation any marketing event that will result in a list. Many vendors still treat all leads as equal and dump them into a CRM for BDRs to call and qualify opportunities. More advanced marketers will score leads upfront based on established criteria & personas (e.g. company size, title, response to a custom question about their business etc) and only move leads to sales reps that reach a certain threshold/score while putting all other leads into automated campaign flow to keep them warm over time until they indicate a readiness to learn more about your product etc.

[subtitle title=”Get In Touch”][evnt_contact_form id=”2225″][vc_empty_space height=”20″]

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Digital Summit Webinars

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Registration & General Questions

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