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Digital Summit Resource Center

Chicago 2024

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strategic-sparks-chi24

Strategic Sparks: Nurture Daily Creativity in Content Creation

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podcast-strategist-producer-chi24

Podcast Strategist, Producer, Host, Audio Engineer and Marketer? With AI, Yes, You Can Do It All and Here’s How

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how-to-prioritize-b2b-seo-chi24
  • Tom-ShapiroTom Shapiro

How to Prioritize B2B SEO and Conversion Optimization Tasks for Maximum Impact

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from-stories-to-shares-chi24

From Stories to Shares: Maximizing Social Media Impact through Organic Storytelling and Viral Moments in 2024

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how-to-create-b2b-content-chi24
  • Paxton-GrayPaxton Gray

How To Create B2B Content That Won’t Put Your Audience To Sleep

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fueling-conversions-chi24

Fueling Conversions & Sustainable Growth with Data-Driven Growth Funnel Analysis

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the-modern-cmo-playbook-for-2024-chi24
  • Sue-SernaSue Serna

The Modern CMO Playbook for 2024

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ditch-the-flawed-metrics-chi24

Ditch the Flawed Metrics: A Better Way to Prove ROI with Influencers

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the-future-of-content-strategy-chi24

The Future of Content Strategy: How to Build a Custom GPT with OpenAI

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ai-enhanced-customer-journeys-chi24
  • Sok-VerderySok Verdery

AI-Enhanced Customer Journeys: Unveiling Practical AI-Powered Tools and Tips for Growth Hacking Clients and Businesses

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avoid-avoidable-security-breaches-chi24
  • Sue-SernaSue Serna

Avoid Avoidable Security Breaches: Fundamentals of a Good Social Media Audit

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how-to-find-your-breakthrough-use-case-for-genai-chi24
  • Arvell CraigArvell Craig

How to Find Your Breakthrough Use Case for GenAI

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become-a-marketing-hero-chi24
  • Senthil-GovindanSenthil Govindan

Become a Marketing Hero and Target Audiences Anywhere: Best Practices for Amazon DSP Campaigns

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build-your-personal-brand-chi24
  • Sheena HakimianSheena Hakimian

Build Your Personal Brand: Elevate Your Career and Boost Your Confidence

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a-three-step-process-chi24
  • Robert-RoseRobert Rose

A Three Step Process for Integrating AI in Your Content Marketing

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how-to-turn-marketing-generated-leads-chi24
  • Stephanie-Ristow-2023Stephanie Ristow

How to Turn Marketing Generated Leads into Real Opportunities

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forming-meaningful-connections-and-navigating-chi24
  • Rod-ThillRod Thill

Forming Meaningful Connections and Navigating the Creator Economy: A Fireside Chat with TikTok Creator Rod Thill – Moderated by Mike Albanese

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finding-a-brands-voice-in-a-digital-world-chi24

Finding a Brand’s Voice in a Digital World: McDonald’s Journey and Lessons Learned

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content-first-omnichannel-planning-chi24
  • Patty-Radford-HendersonPatty Radford Henderson

Content First Omnichannel Planning That Advances the Customer Journey and Drives More Revenue

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lush-cosmetics-case-study-chi24

Lush Cosmetics Case Study: Embracing Social and Ethical Responsibility in the Digital Age for an Optimistic Future