What’s Love Got To Do With It? Scaling Community and Brand Affinity Through Advocacy

Brands of all sizes are starting to realize the importance of community and brand affinity as a moat. As a marketer, you must understand the mechanics of community-building and growth with a focus on relationship nurturing to elevate your work and create an army that is eager to champion your brand. This session will offer real-world plans and examples to do this, and will deconstruct the tactics that drive its success.

After this session, you'll be able to:

• Apply new engagement and activation tactics to nurture your audience and mature them into community members and advocates
• Implement a social listening plan to help you identify and maintain a connection with the people who you want to love your brand
• Define your objectives and key results (OKRs) and set up a reporting structure to measure success

This session is for digital marketers tasked with fostering positive sentiment and community growth, and professionals who would like to launch programs that are set up for scale or have hit a wall with their current efforts.