The Conversational Case: How to Script the Stories That Sell Ideas

You know getting your big idea out into the world means having to make the case for it. You need partners, investors, and eventually, your audiences, clients and customers to see your idea as the right one for them. But even though you know it’s the right answer, how can you make them see that, too? Even more, how do you do that when time - and attention - is limited? You script the story they’ll tell themselves. In this interactive session, join change communications expert and 20-year message strategist Tamsen Webster as she shows you how to do just that.

After this session, you'll be able to:

• Identify the most important elements of your core story and how they set you apart
• Turn those elements into a simple framework for a conversation that makes the case for your ideas, products, and services
• Adapt that framework to multiple audiences and applications