Are They The One? How to Hire the Right Agency Partners in 2022

As the digital space explodes with options for experienced marketers (just take a glance at the agenda for this Summit!), the list of potential partners can become crowded. The information available is endless – from email marketing, to social media, AI and more - but how do you decipher what is essential and what is just noise? What should you invest in... and what are you best off keeping in-house? Do you even need a marketing agency? As an experienced marketer having worked on all different sides of three agencies, I will share the important questions, strategies and secrets to understanding what you need (and don’t need) to guide your organization to success.

After this session, you'll be able to:

• Draft an action plan to ensure you are seeking the RIGHT partners (starting today!)
• Know the questions to ask potential agencies and yourself to ensure the partnership is a fit
• Determine ROI from your current agency partners and your marketing
• Gain insider knowledge, resources and strategies to ensure you are making the most advantageous choices when it comes to agency partnerships

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.