How to Become a Thought-Leader on LinkedIn

Social media enhances the way brands engage audiences and express their views - this is why leaders must be effective when expressing ideas & sharing insights on platforms like LinkedIn. LinkedIn is the world’s largest professional network with over 630+ million members globally - Top executives participate in conversations on this platform by sharing meaningful & insightful content with this community. In this session, you'll learn how to use LinkedIn to generate leads, engage consumers, promote your ideas & establish your brand as a thought-leader With your target audience. Key takeaways: Invest in an effective content strategy to grow engagement around your thought leadership & generate new leads. Amplify your brand voice online & curate powerful conversations to guide prospects through the buyer's journey. Utilize & measure your brand’s influence as thought-leader online by optimizing & maximizing digital touch-points to create new connections.