Future Proof Your Digital Marketing with Data Privacy

The ever-changing data privacy landscape has left marketers wondering, ""how am I supposed to keep up?"" As increasing regulations, changes to data collection (like the elimination of the cookie), and changes to platforms keep accelerating, how can a marketer be ready for what's ahead while making sure they're driving the business outcomes they need? This session will help you better understand changes to the data privacy and collection landscape and how to remain compliant without sacrificing your business success.

After this session, you'll be able to:

• Better understand recent changes to the data collection and privacy landscape
• Improve your marketing operations to support data collection while building trust in your brand
• Build operations and structures that allow for experimentation while protecting users

This session is for data-driven marketers who want to remain compliant and build customer trust, without sacrificing customer experience.