Small Screens, Big Ideas: Creating Impact in the Mobile Medium

Facebook, Instagram, and other mobile platforms can deliver a narrative punch as big as – or bigger than – linear TV, BUT do you know how to work the medium? As consumer consumption habits continue to shift and evolve, this session will take a closer look at how Facebook and T-Mobile worked with scientist and media personality Bill Nye to take a tough technical subject, 5G, and vividly bring it to life for consumers through the medium of mobile. After this session, you will be able to:

• Recognize the top trends driving consumer choice and how to take advantage of them
• Look at mobile platforms in a new light as a viable and fruitful medium for your narrative
• Create impact for your brand via mobile that drives measurable ROI