How to Become a Thought Leader on LinkedIn

Digital enhances the way executives engage with their audiences and express their views. Increasingly, leaders are expected to share their insights and ideas on social media making it essential to develop an effective approach. LinkedIn is the world’s largest professional network with over 630+ million members throughout the world. Top executives are participating in conversations on LinkedIn by sharing meaningful and insightful content with this community. In this session, you'll learn how to use LinkedIn to promote your ideas and perspectives to establish you as a thought leader, generate leads and convert buyers amongst your professional network. After this session, you’ll be able to:

• Define the anatomy of a strong LinkedIn profile and summary
• Invest in an effective content strategy to grow engagement around your thought leadership with a goal of generating leads
• Amplify your voice and curate powerful conversations to guide prospects through the buyer's journey