Forget Everything You Know About Email Marketing

In this robust workshop designed for those with a grasp of email fundamentals, Jen Capstraw will reveal her arsenal of strategy secrets, highlighting common email marketer myths and mistakes—and how to correct course. You’ll reconsider what you thought you knew about email, and emerge with a fresh perspective that will accelerate ROI. After this session, you’ll be able to:

• List the components of a complete email program
• Determine email best practices worth busting
• Implement The Goldilocks Zone: A practical path to personalization
• Break free of batch ‘n blast
• Know when to just say no to A/B testing
• Name the essential components of preference centers that work
• Use the feng shui approach to email design
• Understand the future of email