More Than Content: Building Communities Via Podcasts

Podcasts are curated content at its finest, fostering a sense of community and offering a way for listeners to find like-minded leaders. The brands that last have a loyal fan base, and the most innovative businesses are using the power of podcasts to build this engaged audience at scale. With 80% of people consuming more content since the pandemic started, it’s clear podcasting’s popularity is enduring. In this session, Steve will share how to successfully use podcasts to build communities and boost your brand.

After this session, you'll be able to:

• Understand how podcasting helps brands build loyal communities based on trust, shared interest, and genuine connection
• Empower listeners to authentically engage and form connections with other listeners - a phenomenon unique to the medium
• Use podcast communities to foster open communication between hosts and listeners, creating a feedback loop that can shape content strategy

This session is for digital marketers who have experience with content strategy and those looking to make a deeper connection with their audience.