Session Details
September 21
3:15 pm - 3:15 pm
Room 2
The 30-Minute Email Strategy: Let’s Build it Together
As marketers, we're often stuck either in the ""everything is urgent"" quick-turn of email requests, or the unending purgatory of strategy decision paralysis (or both!). In this session, we'll simplify and demystify email strategy to ensure we have a baseline for quality engagement with our audience, and a process for the inevitable marketing emergencies. Join to build an effective email strategy in just 30 minutes.
After this session, you'll be ready to:
- Build out an effective promotional email calendar
- Draft an executable automated drip email program
- Measure and communicate key success metrics to your team
Email
Marketing Strategy