Session Details

eventSeptember 21
schedule3:15 pm - 3:15 pm
location_on Room 2

The 30-Minute Email Strategy: Let’s Build it Together

As marketers, we're often stuck either in the ""everything is urgent"" quick-turn of email requests, or the unending purgatory of strategy decision paralysis (or both!). In this session, we'll simplify and demystify email strategy to ensure we have a baseline for quality engagement with our audience, and a process for the inevitable marketing emergencies. Join to build an effective email strategy in just 30 minutes.

After this session, you'll be ready to:

  • Build out an effective promotional email calendar
  • Draft an executable automated drip email program
  • Measure and communicate key success metrics to your team
Email
Marketing Strategy