Winning at SEO With a Growth Mindset

This session walks through a four step process on how to identify the unique fingerprint of each site in search and to then maximize on individual advantages After this session, you will be able to:

• Put aside thoughts about SEO best practices and approach challenges with a growth mindset
• Uncover the true value of a website's existing traffic
• Identify and capitalize on quick win opportunities for growing search traffic
• Implement a process of testing and experimentation for continuous learning and traffic growth