The Rise of Gen Voice

Moments are important: Capturing attention is crucial. But what happens when you have their attention? In today’s fragmented and increasingly screen-less world, audio is the most powerful way to engage with your audience. After this session, you’ll be able to:

• Understand why sound is one of the most powerful ways to impact human behavior
• Develop a sonic strategy for your brand
• Build new models of measurement and effectiveness in the screen-less era