How to Dominate the First Page of Search Without Your Website

This session will focus on how to build successful brand visibility strategies in search, even among highly competitive keywords. Digital marketers, public relations professionals, and ecommerce experts, who want to develop impactful strategies to win brand share-of-voice among high-traffic non-branded keywords that may be too competitive for a brand-owned website, should attend this talk. After this session, you’ll be able to:

• Win in search by fully leveraging a multi-channel strategy
• Analyze and organize keywords for teams by channel
• Save money by more efficiently allocating resources used to improve search visibility