Secrets of the Email Marketing Strategist

You know the basics of email marketing, but you’re struggling to do more than the bare minimum. You have a lot of great ideas, but you’re not really sure where to start. You have a sense of what you should be doing, but you just don’t have the resources to get there. Sound familiar?

In this robust workshop designed for those with a grasp of email marketing fundamentals, Jen Capstraw will reveal her arsenal of strategy secrets, highlighting common email marketer myths and mistakes - and how to correct course. You’ll reconsider what you think you know about email and emerge with a fresh perspective that will accelerate ROI.

Attendees rave about this session’s interactive workbook, which you can use to identify your email program opportunities, uncover gaps in your existing program, and prioritize the campaigns, strategies and tactics that will deliver maximum results.

At the end of this Masterclass, you’ll be able to:

• Evaluate so-called best practices and industry advice through a critical lens
• List the components of a complete email program
• Understand the difference between vanity metrics and meaningful KPIs
• Identify the key campaigns that drive customers toward loyalty
• Know when A/B testing makes sense - and when it doesn’t
• Clear the roadblocks that are hampering the maturity of your email program
• Apply a prioritization methodology to zero in on strategies will move the needle
• Impress the boss with an email program roadmap for 2022 and beyond