Leveraging User Feedback to Uncover Customer Needs and Personalize Campaigns

While ratings from places like the App Store aren't very helpful when it comes to better understanding your customers, feedback from "in-app" sources (like your website and mobile experience) can provide valuable insights into the behaviors and preferences of your users. In this session, you'll learn how to collect user feedback and use it to personalize and improve your customer experience, including through the development of machine learning models.

After this session, you'll be able to:

• Collect and analyze your customers' feedback to personalize and improve your user experience
• Uncover your users' true preferences by using in-app ratings and advanced analytics
• Identify opportunities to personalize user experience based on insights from analytics and Artificial Intelligence