How to Build an Impactful, Data-Backed Digital Marketing Strategy

Digital marketers are constantly combing through data to figure out where to optimize and grow their business, while also trying to appease different stakeholder priorities. Without the right process in place, it is easy to fall into the rhythm of launching strategies that are not as successful as they can be. In this session, you will learn to build a thorough, data-backed test plan that will help you execute smart strategies, drive impactful results, and gain stakeholder buy-in.

After this session, you'll be able to:

• More effectively use data to find areas of focus
• Define KPIs to key stakeholders
• Apply best practices based on proven examples
• Walk away with a toolkit of templates that you can use at your company: Project Plans, Sizing Documents, and Results Decks

This session is for digital marketers who have several years' experience with end to end marketing strategy and want to understand how to reach their goals with more efficiency, while gaining stakeholder alignment.