Unboxing Your Digital Commerce Strategy: 5 Imperatives to Win in Digital Commerce Marketplaces

Ecommerce is the #1 driver of retail growth in the US and will top $1 trillion by the end of 2022, making it a “must-win” market for brands. In this session, you will understand the importance of building a strong digital commerce strategy to drive sales, share, and profitability across the world’s leading consumer marketplaces. You'll also walk away with must-win tactics and approaches every marketer should know and implement today.

After this session, you'll be able to:

• Understand the size of the US market and who you should partner with
• Implement 5 key tactics marketers and companies must take to win in digital marketing
• Determine where the most attractive opportunities are (including channels, marketplaces and geographies)