Standout Brand Storytelling: Using the Science of Story to Captivate Customers

Despite the fact that technology has made marketing easier than ever before, the increased noise has made it harder for brands to actually stand out in our crowded, distracted, digital world. Rather than continuing to interrupt our way around this problem, we need to learn the secrets of the oldest, most powerful communication tool—story. As part of this entertaining, educational, and actionable session, audiences will learn the brain science behind why story works, with examples from pop-culture classics and story-driven brands. In the end, they’ll move beyond talking about the trend of storytelling to implementing stories as tools for their brands.

After this session, you’ll be able to:

• Define the key elements of brand story including protagonist, antagonist, and world building
• Capture attention by creating empathetic stories based on customer challenges
• Craft captivating stories that drive profitable actions and long-term brand loyalty

This session is for digital marketers who are looking for ways to harness the power of storytelling to stand out to today’s increasingly distracted customer.