How to Effectively Engage with The Comments Section and Grow Brand Love

Social media is often the first impression that potential customers have with your company to see if you’re worth investing in. From browsing social presence to following your accounts and seeing what other customers’ experiences are, the comments section of your social channels can make or break your brand. Join Christina Milanowski, current social media director at the Curious Plot agency and recent social media team lead at Life Time, Inc. and Regis Corporation, for a presentation on how to excel at social engagement and bring even more love to your brand.

After this session, you’ll be able to:

• Engage your audience with personality and help stoke brand love
• Develop a playbook for how to respond to sensitive and negative situations
• Avoid the common mistakes that brands make with community management
• Apply best practices for fostering valuable conversations online and understand why social engagement is one of the most important aspects of social media in 2022