I Like You, I Buy You. Frameworks for Affinity-Driven Performance

We've been told that mastering brand messaging and acquisition marketing is critical, but mastery in these areas isn’t possible or necessary. This session will provide you with practical frameworks to ease your marketing mind and structure wild guesses into predictable results. And it starts with being likable.

After this session, you’ll be able to:

• Diagnose wastage in media spend and duds in messaging
• Identify how to build brand affinity in messaging and brand gestures
• Implement a message framework for all stages of your customers' journey