Michael Browne is the USA marketing director for Specialized Bicycles. With over two decades in the bicycle industry, Michael started his career as editor of Dirt Rag magazine, then branched out into brand and marketing management and then into director roles at two of the world’s most influential bicycle companies: Trek and Specialized. His work spans from the “ghost bikes” public safety awareness worldwide phenomenon, to launching new products and making cycling more accessible and inspirational through compelling digital, in-store and experiential campaigns.
