How to Leverage Executives as Powerful Brand Advocates on Social Media

Executives have the potential to be your most powerful brand advocates on social media. According to the 2021 Edelman Trust Barometer, CEOs are more trusted than journalists, as well as both religious and government leaders. By fostering and leveraging this trust, executives can use social media to build brand affinity, increase sales pipeline velocity, generate demand, improve recruitment efforts, and even communicate more effectively with employees. This session will walk you through various strategies and tactics for implementing and optimizing an Executive Social Media Activation. After this session, you'll be able to:

• Secure social buy-in from executives for a social media activation
• Develop a social media content strategy for your executives
• Create a process for management or support of executive social media deployment